After Beck’s teamed up with the French Band Phoenix we were asked to design an ‘Art Label’ to replace the bottles normal branding and were given their Album as
our inspiration.
Picking up on the light hearted romantic tones in their music (and on the connotations of peeling bottle labels off) our design features the classic french Breton stripe
being peeled back to reveal the face of a girl. Peeling the label off the bottle in this case rewards you
with a download code for a free track of your choice.
Commissioned through YCN as part of their larger Beck’s ‘Music Inspired Art’ Campaign.