BECK’S
To promote the free music with every Art Label campaign we art directed and designed a series
of press and outdoor ads.
We developed the idea to break down the imagery from the three art
labels in to its component parts
and remake these as physical 3D objects. We then photographed these objects in the process of
being assembled back in to the
compositions shown on the art labels.Set design by Lyndsay
Milne, set build by Karma, Photography Luke Kirwan. Commissioned through YCN
as part of their larger Beck’s
‘Music Inspired Art’ Campaign.
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